Youth Culture Films Interview (Audience Research)

Audience Research:

We interviewed some of our peers asking the five questions:

• What are your expectations of the opening 2 minutes of any film?

"I should find out the main themes and a bit about the main characters"

"Know everything about what the film is trying to show me"

"Brief description (visually) of what's happening, the setting, the man characters"

"Set the scene- hooks you to the film"

• What are your expectations of the opening 2 minutes of a youth culture film?

"Find out what's going to happen, and how the film will develop"

"Get to the point"

"Show what area it's set in"

"Teenagers, walking around [...] in groups"

• Why do enjoy youth culture films?

"I can relate to them"

"I feel like I can relate to the problems the characters may feel"

"They are relatable to some of us"

"Teenagers enjoy watching other teenagers"

• How do you typically access films?

"On the internet"

"Download offline or DVD"

"Cinema or DVD"

"CInema is really expensive, so DVD or internet, peer to peer sharing"

• What is your favourite youth culture film?

"Kidulthood"

"Adulthood"

"Adulthood"

"(some mutterings with no real answer)"


What have I learnt from this?

I now know which youth culture films our peers (in our target audience group) enjoy the most, meaning I can take elements from these to incorporate into our movie.

I know how our target audience typically access a movie, the most common being (as our target audience has less money) on the internet, through downloading or on a website. Our film, being a first time amateur production, probably wouldn't make it into a cinema, unless at a free screening, so over the internet is a crucial way for our movie to be advertised and to find our target audience.

I know what our target audience expects from the opening two minutes of a movie, and more specifically from the opening two minutes of a youth culture film- generally that it sets the scene and introduces the main characters.